A multi-phase social media and digital marketing campaign to build Trackio Golf's brand, grow the waitlist, and build community before launch — all on a lean $1,400 budget.
From pre-launch hype to sustained growth — each phase builds on the last to create a compounding viral loop.
Four content categories that drive engagement, build trust, and convert followers into users.
Relatable frustration videos of searching for lost balls — humor-driven, shareable, creates emotional connection
AI detection demos, AR guidance clips, wearable HUD previews — builds credibility and excitement
Free swing tips, course strategy, practice drills — builds audience before monetizing
User shot tracers, improvement stories, challenge highlights — social proof at scale
Tailored content for each platform — right message, right format, right audience.
| Platform | Content Type | Frequency | Goal |
|---|---|---|---|
Instagram @TrackioGolf | Reels, Stories, Carousels | Daily | Brand awareness & visual showcase |
TikTok @TrackioGolf | Short-form viral content | 3-5x/week | Viral reach, younger golfers |
Facebook @TrackioGolf | Community groups, longer posts | 3x/week | Parent & adult golfer engagement |
YouTube Trackio Golf | Tutorials, full demos | 1x/week | SEO & deep product education |
X (Twitter) @TrackioGolf | Golf commentary, quick tips | Daily | Industry engagement & PR |
Every shot tracer video shared is free advertising. The product IS the marketing.
| Item | Cost |
|---|---|
| Paid Social Ads (Instagram/Facebook) | $750 |
| Influencer Gifting (10 creators) | $500 |
| Content Creation Tools | $100 |
| Email Marketing Platform | $50 |
| Total Launch Budget | $1,400 |
Cost per acquisition target: $0.80-1.15 (organic-first strategy)